Privacy Policy.
Aura Haus Privacy Policy
This Privacy Policy outlines how Aura Haus ("the Site", "we", "us", or "our") gathers, utilizes, and shares your personal information when you access, utilize our services, or purchase from any website within the Aura Haus Collection, or when you otherwise interact with us concerning the Site (collectively referred to as "Services"). In this Privacy Policy, "you" and "your" refer to you, the user of the Services, whether you are a customer, a visitor to our website, or any other individual whose information we may have collected under this Privacy Policy. Please take a moment to read this Privacy Policy thoroughly.
Modifications to This Privacy Policy
We may periodically revise this Privacy Policy to account for updates in our practices or for other operational, legal, or regulatory needs. The updated Privacy Policy will be published on our Site, and we will refresh the "Last updated" date accordingly, as well as take any additional actions mandated by pertinent laws.
At Aura Haus Natural, we prioritize your privacy and the responsible use of your personal information. We collect your data to enhance your experience with our products and services. The information we gather is tailored based on how you engage with our brand, whether you’re browsing our website, making a purchase, or reaching out for support.
We utilize this information for various purposes, including:
Communication: Keeping you informed about our latest offerings, promotions, and updates that align with our commitment to sustainability.
Service Improvement: Analyzing trends to enhance our products and ensure they meet the highest standards of quality and environmental responsibility.
Legal Compliance: Adhering to applicable laws and regulations to safeguard your rights and ours.
Enforcement: Upholding our terms of service and protecting the integrity of our platform.
Personal Information We Gather
The personal information we collect about you varies based on your interactions with our Site and usage of our Services. When we refer to "personal information," we mean any information that identifies, relates to, describes, or can be linked back to you. Below are the categories and specific types of personal information we collect.
Information Collected Directly from You
Data that you submit to us through our Services may include:
Contact Information: This includes your name, address, phone number, and email address.
Order Details: This encompasses your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account Information: This comprises your username, password, security questions, and other details necessary for account security.
Customer Support Information: This includes any details you opt to share during communications with us, such as messages sent through our Services.
Certain features of our Services may require you to provide specific information about yourself directly. While you can choose not to submit this information, please be aware that it may limit your ability to use or access those features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Aura Haus Natural may acquire information about you from third parties, including vendors and service providers that collect data on our behalf. This includes:
Support Companies: Entities that assist in the operation of our Site and Services.
Payment Processors: These providers collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payments. This is essential to fulfill your orders and deliver the products or services you request in accordance with our agreement with you.
When you visit our Site, engage with our emails, or interact with our Services or advertisements, we, along with third parties we collaborate with, may automatically gather specific information using online tracking technologies. These technologies include pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information obtained from third parties will be handled according to this Privacy Policy. Please refer to the section below regarding Third Party Websites and Links for additional details.
How We Handle Your Personal Information
Providing Products and Services: We utilize your personal information to deliver our services and fulfill our contractual obligations to you. This includes processing payments, fulfilling orders, and sending you notifications related to your account, purchases, returns, exchanges, or other transactions. We also manage the creation and maintenance of your account, arrange shipping, and facilitate any returns and exchanges, along with other features related to your account.
Security and Fraud Prevention: Your personal information helps us identify, investigate, and address any potential fraudulent, illegal, or harmful activities. If you register for an account and use our services, it is your responsibility to safeguard your account credentials. We strongly advise you not to share your username, password, or any access details with anyone. Should you suspect that your account has been compromised, please reach out to us promptly. For residents of the EEA, the legal grounds for these data processing activities are based on our legitimate interest in safeguarding our website for you and other customers, in accordance with Art. 6 (1) (f) GDPR.
Communicating with You and Enhancing Our Services: We leverage your personal information to provide customer support and improve our services. This aligns with our legitimate interests to respond effectively to your needs and maintain a positive business relationship with you, in line with Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we utilize Cookies on our Site. These Cookies are essential for enhancing and optimizing our Site and Services, enabling us to remember your actions and preferences. They help us conduct analytics and gain insights into user interaction with our Services, which is vital for our legitimate interests in managing, improving, and optimizing what we offer. We may also allow other service providers to employ Cookies on our Site, which enables them to better customize their services, products, and advertisements.
Most browsers automatically accept Cookies by default; however, you have the option to adjust your browser settings to remove or reject Cookies. Please be aware that disabling or blocking Cookies may adversely affect your user experience, potentially leading to certain Services, features, and overall functionality not functioning properly or becoming unavailable. Moreover, blocking Cookies might not entirely prevent us from sharing information.
How We Disclose Personal Information
At Aura Haus, we are committed to handling your personal information responsibly and transparently. In certain circumstances, we may disclose your personal information to third parties for various purposes, which are detailed below in accordance with our Privacy Policy.
Circumstances for Disclosure:
Service Providers: We may share your information with vendors or third parties who perform services on our behalf. This includes IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
Business Partners: We collaborate with business partners to provide services to you. These partners will use your information in line with their own privacy policies.
User Consent: Your explicit direction, request, or consent is necessary when we disclose specific information to third parties, for example, to ship products or through social media integrations.
Corporate Affiliates: We may share information within our corporate group or with affiliates as part of our legitimate interests in conducting business effectively.
Business Transactions and Legal Obligations: In the event of a business transaction such as bankruptcy, or to comply with legal obligations, we may disclose personal information to enforce terms of service and protect rights.
Categories of Personal Information Disclosed:
Sensitive personal information will not be used or disclosed without your consent, nor will we use it to infer characteristics about you.
With your consent, we share personal information as necessary to fulfill our services. Your trust is paramount, and we take every measure to protect your information while ensuring a transparent and sustainable business practice.
Third Party Websites and Links
Our Site may include links to websites or other online platforms run by third parties. If you access these external links, we advise you to examine their privacy and security policies along with their terms and conditions. We do not ensure and are not liable for the privacy or security of those sites, nor for the accuracy, completeness, or reliability of any information found there. Information shared in public or semi-public spaces, including data exchanged on third-party social networks, may be visible to other users of the Services and/or those third-party platforms, with no limitations on its use by us or by others. The presence of such links does not, on its own, signify an endorsement of the content found on those platforms or of the individuals or entities that operate them, except as explicitly indicated on the Services.
Children's Data
Our Services are not designed for children, and we do not intentionally gather any personal information from them. If you are a parent or guardian and believe your child has shared personal information with us, please contact us using the details provided below to request its deletion. As of the Effective Date of this Privacy Policy, we are not aware of any instances where we "share" or "sell" (as defined by relevant laws) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please note that no security system is infallible, and we cannot assure "perfect security." Furthermore, any information you transmit to us may not remain secure during its journey. We advise against using unsecured methods to send sensitive or confidential information to us. The duration for which we retain your personal information varies based on several factors, including our need for that information to manage your account, deliver our Services, comply with legal requirements, resolve disputes, or uphold other relevant contracts and policies.
Your Rights
Depending on your location, you may possess some or all of the rights outlined below concerning your personal information. However, these rights are not absolute, may apply only under specific circumstances, and, in certain instances, we may decline your request as allowed by law.
Right to Access / Know: You may have the right to request access to the personal information we hold about you, including how we use and share that information.
Right to Delete: You may have the right to request the deletion of personal information we have about you.
Right to Correct: You may have the right to ask for corrections to any inaccurate personal information we hold about you.
Right of Portability: You may have the right to obtain a copy of your personal information and request that we transfer it to a third party, under certain conditions and exceptions.
Restriction of Processing: You might have the right to ask us to stop or limit the processing of your personal information.
Withdrawal of Consent: If we process your personal information based on consent, you may have the right to withdraw that consent.
Appeal: If we decline to fulfill your request, you may have the right to appeal our decision by responding directly to the denial.
You can exercise any of these rights as indicated on our site or by reaching out to us through the contact details listed below. We will not discriminate against you for asserting these rights. To verify your identity, we may request information such as your email address or account details before addressing your request. In compliance with applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Prior to accepting such a request, we will need the agent to provide evidence of your authorization, and we may require you to confirm your identity with us directly. We will respond to your request promptly, as mandated by law.
Complaints
If you have any concerns regarding the handling of your personal information, please reach out to us using the contact details provided below. If our response to your concern does not meet your expectations, you may have the right to appeal our decision, depending on your location, by contacting us at the details outlined below or by filing a complaint with your local data protection authority. For users in the EEA, a list of the relevant data protection supervisory authorities is available.
International Users
Please be aware that your personal information will be transferred, stored, and processed outside of your home country. Additionally, your information is processed by staff and third-party service providers and partners located in the United Kingdom.
Contact
If you have any inquiries regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights under applicable laws, please reach out to our Data Controller, Laura Wolfe-Parry, via email at sales@aurahausnatural.co.uk. For the purposes of applicable data protection legislation and unless stated otherwise, we serve as the data controller for your personal information.